Did you just start your business? Are you running a small business online? You might have heard about the CRM software from experts but, do you want to know about it? CRM stands for Customer Relationship Management and it is a software that works just as it is named. You can easily manage your business’s leads, customers, and other tasks. Let’s get into the complete details before you select the best CRM software for your small business.
What is CRM software?
CRM software is a technology for the management of your company’s relationships and interactions with the customers. The main goal is to improve business relationships and stay connected to the customers while streamlining processes and improving profitability. It is not only focused on the organization’s relationship with customers, but there is also much more. The various aspects of a small business like colleagues, service users, or suppliers are also managed.
Best CRM Software for your Small Business of 2020
PipeDrive is a CRM software that is simple to use. If you are going to use their pipeline management feature you will get to know the entire sales process. You will get to take benefit of email integration, forecasting, sales reporting, and mobile applications. All these make it easy for you to access the CRM from wherever you wish to. Your data is secure with its backups and encryption feature. You can view the sales and trend analysis through it. With easy integration with Google Apps, Zapier, Trello, and more, it proves to be a simplistic software.
Device Compatibility: Android, Linux, Mac, iOS, Windows
Price: $12.50 per user for one month
Best Features: Easy integration with software, Drag and drop tasks, and Mobile alerts
#2: Constant Contact
Constant Contact is another amazing CRM software. It is mainly popular for its email marketing service. It is the best option for your small business. You can upload your current lists of contact and use tags to differentiate them into different categories.
They also offer email list building tools, segmentation tools, and list cleaning. You can manage customer’s information and even add third-party integrations from its very own marketplace. There are more than 100 email templates that you can use to save time and energy. You can even run Instagram and Facebook ads to grow the email list.
Devices Compatibility: Linux, iOS, Android, Mac, Windows
Price: Varies between $20 and $335 per month
Best Features: Integrates with eCommerce platforms easily and marketing automation
HubSpot is the best CRM software for those who run a small business but don’t want to invest much. It offers a wide range of CRM tools that manage the customer’s journey. You can even avail the benefits of forever free plans with limited features.
The filtering mechanism allows you to segregate contacts pretty easily. If you are dealing with a large database this feature proves to be the best one. It integrates with popular tools like Shopify and Microsoft Dynamics easily. It offers email scheduling, live chat, ticketing, and other features. You can connect this software with your email account to log every activity automatically.
Device Compatibility: iOS, Linux, Mac, Android, and Windows
Price: Free of cost
Best Features: Integrates more than 300 apps, provides real-time notifications about the lead behavior.
SalesForce is considered one of the best CRM software in small businesses. There are multiple advanced features that you can access with this single software. It includes marketing, commerce, sales, engagement, and productivity.
It has a special edition for small business that lets you take advantage of its robust CRM tools and resources. Also, it has recently acquired Evergage that is known for personalization and customer data platform. This helps in further personalizing the website content based on the visitor’s behavior with the program.
All in all this cloud-based solution has everything you want in CRM software. Still, the configuration and setup are a bit difficult to understand so you must research it.
Devices Compatibility: Linux, Android, Mac, Windows, and iOS
Price: $25 per month
Best Features: Customized dashboards and reports, Email and social media support, and Enterprise-level security
Freshsales is great for small businesses to large businesses. There is a sales-oriented approach to maximize conversions with the help of multiple features. The CRM solution will automatically capture the website visitors as sales leads. It will further group them based on their engagement on your website.
It features appointment booking, auto lead assignment, auto profile enrichment, and smart forms. You get to know your customers in a variety of ways like online phone service and event tracking features. They offer a free forever plan called Sprout that offers account integration, mobile applications, contact list, and more. So you can even try their free plan before trying their paid plan.
Devices Compatibility: Mac, Android, iOS, Windows, and Linux
Price: $12 per month
Best Features: 360-degree access to the customer’s profile and visual sales pipeline
CRM software has many benefits. You can perform marketing, sales, and customer support tasks with a single software. For small businesses or beginners, we highly recommend going to the software that is easy to use. If the CRM is cloud-based then you will be able to access the client details from wherever you wish to. It is more secure and faster to operate. The additional features are a complete bonus.
You have to understand that CRM is not just a contact list. Also, you can generate amazing leads with this software. You must know how to use this software in the right manner. With this software, you will stay on top of the entire customer journey. That’s what we must focus on.
Also read: A complete guide to what is cloud computing